When you are trying to increase the sales you get through your business website, you will need to work with a reputable digital agency to help boost your online presence. When you do not have experience working with an SEO company, you may wonder what they will do and how it will benefit your website to increase traffic. Below are some of the things you can expect an SEO company in Malaysia to do when you start working with them, so you have an idea of the process they go through and what they will look at to boost your online visibility.
A Full Website Audit
Any reputable digital agency will start the work they do for you by carrying out a full website audit so they can assess the strengths and weaknesses of your website currently. They will use software to crawl every page of your website, highlighting areas of it that require attention. Once they have crawled your website to assess the lay of the land, they can start developing a plan to improve your website to boost your online presence and drive more traffic to your website.
At the same time that the agency is crawling your website to do an audit, they will also do keyword research to ensure you are targeting the best keywords for your business. They can look for keywords you may not be focussing on that could be fruitful for your business and incorporate these into their SEO plan for your website.
Off the back of the website audit and keyword research that has been done, they will then start to make onsite changes to your website. These changes will help make your site stronger in the eyes of the search engines and tell them what your site is all about. The changes may include updating the content on your website or making new content, and it can also involve making changes to things such as:
- Page Titles
- H1 Headers
- Image Alt Tags
- Internal Linking
- Adding No Index To Pages
A Backlink Audit
The agency should also do a backlink audit to assess the quality of the links pointing to your website. Any low-quality links they will add to a disavow list, and then submit this to the search engines and wait to see the effects. Once this is done, your website should be much stronger, and they will start a link building campaign to increase the ranking for your chosen keywords, giving your online presence a significant boost.